Our Methodology: Building Sustainable Sales Growth

  • 1. Discovery & Diagnosis

    We begin with a deep dive into your current sales operation to identify gaps, inefficiencies, and opportunities for growth. This includes:

    ·      Understanding your business model, target market, and competitive positioning

    ·      Evaluating your existing sales process, tools, and team structure

    ·      Analyzing revenue streams, pipeline health, and conversion metrics

    ·      Assessing the leadership capacity and accountability within the sales function

    Why It Matters:

    44% of sales reps give up after one follow-up, yet 80% of sales require at least five follow-ups (InsideSales).

    High-performing sales organizations are 2x more likely to use data-driven sales processes (McKinsey & Co).

  • 2. Strategic Sales Planning

    Based upon findings, we develop tailored solutions starting with a Sales Strategy:

    ·      Clear objectives aligned with business goals

    ·      Defined Ideal Client Profiles (ICPs) and refined messaging

    ·      Structured sales process with playbooks, scripts, and prospecting strategies

    ·      Key performance indicators (KPIs) to track success

    Why It Matters:

    Companies with a well-defined ICP generate 68% higher win rates (Forrester Research).

    74% of sales professionals believe customized outreach increases engagement (LinkedIn State of Sales 2024).

  • 3. Sales Infrastructure & Enablement

    A great commercial engine requires the right tools, processes, and people to execute effectively. We build:

    ·  A defined CRM for better pipeline visibility

    ·      Compensation and incentive structures to drive performance and the right activities

    ·      Build and refine sales scripts, email templates, and follow-up cadences

    ·      Establish accountability with sales dashboards, performance plans, and reporting frameworks

    Why It Matters:

    CRM adoption boosts sales productivity by 29% (Nucleus Research).

    Companies with structured sales training programs see 50% higher net sales per employee (Aberdeen Group).

  • 4. Execution & Leadership Support

    Even the best plans fail without consistent execution and leadership. We provide hands-on guidance to:

    ·      Lead your revenue efforts on a fractional basis as needed

    ·      Train and coach your sales team for high performance

    ·      Align marketing and sales efforts for maximum impact

    ·      Optimize outreach strategies to increase lead generation and conversion rates

    ·      Conduct ongoing performance audits and lead accountability check-ins

    Why It Matters:

    Sales coaching can improve performance by up to 20% (CEB Global).

    Sales and marketing misalignment costs companies 10% of annual revenue (HubSpot).

Fractional Sales Leadership: When You Need a Sales Leader but Aren’t Ready to Hire One

Many business owners find themselves in the sales leadership role while also running their company. This often leads to inconsistent execution, missed revenue opportunities, and stalled growth.

If your business lacks a dedicated sales leader, Strategic Sales Advisors offers Fractional Sales Leadership—a cost-effective way to bring in expert sales leadership without the commitment of a full-time hire.

Why It Matters:

  • 63% of business owners say they don’t have time to focus on sales growth (Salesforce).

  • Fractional sales leaders cost 60-80% less than hiring a full-time VP of Sales (Gartner).

As your Fractional VP of Sales/Revenue, we:

·      Take ownership of your sales function to drive growth

·      Lead and mentor your sales team for consistent execution

·      Implement proven sales strategies and scalable processes

·      Bridge the gap until you’re ready to hire a permanent sales leader

This option ensures that your company has expert guidance and accountability to build a high-performing sales operation while you stay focused on leading your business.